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The market of the two-wheeler is growing at breakneck speed, if the no of two wheelers
introduced in it, is anything to go by. Pune's kinetic Eng. LTD is taking the lead at the
company |
Arun
Firodia is a man in a hurry. Zooming ahead at break neck speed, he talks about the Kinetic
Group in the Millenium.
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Working an overdrive to drive a crucial point home, after parting ways with Honda
because 'every one thought we wouldn't be able to make it on our won steam." The
separation has amicable as they continue |
launched in the 70's is out to make it's presence felt in each category of
the two-wheeler world. From the motor cycle market in a tie-up with Thyosung Motors,
one of the top ten automobile of south Korea to the indigenous 100cc four stroke K4 to the
Kinetic scooterette which has vowed us.
'We are hoping to increase our figures to 2000 crores form the current 800 crore that we
currently exist at. One has to constantly innovate and work on ingenious marketing
strategies," explains Arun Firodia with sales of 1,60,292 vehicles in 98-99 itself,
they sure are making all the right moves. Having already upgraded their Luna to 60cc kick
start, Luna Super Star and with a new 75cc Kinetic SX and kinetic stye scooterettes ready
to be launched |
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in the market, they have a lot to crow about. "By march 2000. We will also be
introducing a four stroke scooter both in geared and ungeared versions".
Its obvious that we are talking
about the company with a strong brand equity committed to setting new standards in the two-wheelers industry.
Focussing on the generation next with trendy models like 'campus chill' and 'style', which
are creating a lot of buzz in the market place. |
| to have Honda's technical collaboration for our current manufacturing standard
and infact they have even agreed to let Kinetic export the vehicle under the Honda brand
name, through this dealership overseas. And Arun Firodia is sure proud of it, "It is
one of the best deal that I have cracked. And it is sure the milestone in the Indian
Corporate history.
On his winning formula he says,"Insipiration and perspiration together helps you
win it all". Though Arun Firodia puts it matter of factly when asked about the
Kinetic Citi Car, "We didn't get the necessary government rebate to make it affect
his spirits as he talks about his other exciting projects. That daughter Sulajja is a
strong support is obvious as the proud father, says, "she is strong
support." Ready to storm into new bastions, he is definitely hitting the right
gear!
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