He's the hottest business in town - that of pickles and masalas and yes, not to miss the new Rasoi Magic. From a small scale industry, the Pravin group of companies has grown into the largest producer of pickles in India and probably the world over. Making merry as the demand for masalas, pickles and now even instant curries has risen in the market, what with less and lesser women finding time to do anything the traditional way, these tireless entrepreneurs are making it their business to add the requisite masala in everyone’s lives!